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Vitium visual journal / Issue 01

An appetite in five looks.

A day in Bucharest, told through uniforms, close-ups, back seats, paper bags and the evidence left after lunch.

Vitium arrival and uniform
01The arrival / dressed for the house

Opening look

Carry the name. Bring the appetite.

The first frame sets the code: red on black, a clean silhouette and lunch waiting just out of shot.

Vitium burger close-up
02The close-up / salt, sauce, structure
Vitium street uniform
03The uniform / off-duty appetite
Vitium back seat look
04The back seat / nowhere formal to be

Midday campaign / no retouching required

Good taste leaves a mark.

Vitium signature look
05The signature / made to order

Closing look

Seen enough?

The next frame is yours. Pick it up fresh, take it somewhere interesting and do not wait for the flash.

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VITIUM

Made to be seen. Built to be eaten.

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Daily · 12:00–23:00

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